What is an Inbound Lead?
Inbound leads are unfiltered and undifferentiated contacts generated by marketing activities such paid search, mobile search, TV or radio advertisements. Some are simply people requesting addiction treatment information, while others are prospects ready to take the first steps. It becomes the duty of the admissions team to turn a inbound lead into an opportunity.
Do you provide any sort of 'filtered' lead service?
While we don't sell filtered leads directly, we do connect our clients with highly skilled "call triage" solutions as needed. This type of platform may work well for smaller organizations without an onsite admissions team.
Where are these leads coming from?
Our inbound leads are generated in various ways. While our main lead sources are presently Television, Radio, Mobile Search and Google Pay Per Click, we are constantly testing new campaigns internally to see what works and what doesn't, with the mission of delivering the highest quality leads possible. We seek to provide a multitude of options so our clients can have access to a truly blended product.
How do you determine the quality of the lead channel?
Simply put, the quality of a lead channel is determined by a combination of the creative advertisement itself and the strategic placement of this advertisement by the affiliate agency. With hundreds of thousands of affiliate lead generators nationwide, we have made it our mission to create lasting relationships with the ones who deliver the highest quality products in the addiction treatment vertical. We work directly with affiliates on the optimization of better-producing creative advertisements, enhanced conversion tracking and effective geographical targeting in order to deliver highly competitive results to our clients.
Describe the nature of the advertisements used to generate leads?
Our existing advertisements effectively target individuals above the age of 18 who are currently seeking drug and alcohol treatment services through utilization of private health insurance or self-payment. Our ongoing optimization efforts ensure that these campaigns continue to be as refined as possible.
What time frames can we expect to receive leads?
We can deliver leads 24 hours a day, 7 days a week. However, we do have some flexibility in restricting the delivery of leads to your call center hours of operation. During our initial discussions, we will assess the call center systems in place and devise a working plan together.
What kind of tools and software will we need to be most effective?
A lead purchase is only as successful as the recipient admissions department servicing the calls. A VOIP phone system and call tracking system, irrespective of level of sophistication, are highly recommended. There are several variables that play a role in determining technological needs. Not sure if you're ready? Not a problem! We are happy to answer questions and provide recommendations on the systems that we have found to work best.
How much are these leads?
Our pricing structure is different for each product and service that we offer. The first step is determining your needs by way of our free initial assessment. This assessment includes a discussion of your desired marketing budget. Once the assessment is complete, we provide an outline of our proposed terms for your review. Most of our clients engage for a package of products and services, while others are only in need of single-service offerings. Call us to determine which options are most effective for your purposes.
Are there any promotions or deals if we purchase leads in bulk or a higher volume?
Promotions become available as we further develop our relationship. We do offer promotional opportunities for long-standing, consistent clients!